The 1970’s would prove to be an important time for establishing the company’s position and recognition nationally in the office products industry. Although many factors contributed to this success, several stand out during this period. First of all, sales representation throughout the country was set up using independent organizations. In addition to this, sales programs were implemented that offered committed customers the opportunity to buy sealed, sewn, and folded products at contract pricing from a single source. Since Samsill’s diversity had been developed in earlier years, the company was able to leverage its strength in manufacturing. Another important step was national wholesale catalog support through Stationer’s Distributing Company, also headquartered in Fort Worth.
The company began to move rapidly from a “made to order” custom house to a “stocking” everyday supplier for the office products industry. At the same time, the company continued to be an important supplier for printers, advertising specialty distributors and OEM customers such as Hallmark Cards.
In 1972, Samsill Brothers Plastic Company, “big brother and little brother” incorporated, with Cecil as President, focusing on production operations and Tirey as Vice-President, responsible for sales and administrative operations.
In 1977, Cecil sold his half of the business to Tirey and retired on July 1st. Tirey continued to run the company “with the help of many faithful and dedicated employees”. To reward those employees, the company established an Employee Stock Ownership Plan (ESOP), and gave the employees ownership of nearly twenty percent of the company. After Cecil’s retirement, Samsill Brothers Plastic Company was re-named Samsill Corporation, with Tirey as its second President.